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Attractions

Attractions

Ancient Huizhou · A Millennium of Craftsmanship

Huizhou Merchants Memorial Hall

Located next to the former residence of Hu Bingheng, the Huizhou Merchants Memorial Hall chronicles the centuries-long rise and fall of Huizhou merchants in Jixi. Through images, texts, and artifacts, it brings to life the entrepreneurial journeys of the Hu family's tea business, including the renowned "Hu Yuantai" brand. A guiding principle of these merchants — "Integrity and trustworthiness are the foundation of business; virtue and talent are what make an enterprise prosper" — reflects the integrity-based business philosophy that defined Huizhou merchants for generations.

Audio Guide

00:00 --:--
Attractions:
Huishang History Exhibition, Heritage Display, Merchant Spirit
Duration of Visit:
Recommended Tour 40 Minutes
Warm Tips:
Understand the Legend of Huishang
0563-8315763

Attraction Overview

The Huishang Memorial Hall is located next to Hu Bingheng's house. It enriches the centuries-old history of Jixi Huishang. The museum reproduces the entrepreneurial history of Hu's tea merchants "Hu Yuantai" and other families with graphic and textual objects. "Integrity is the essence of trustworthiness, but only virtue and talent are ever-expressing", which reveals the honesty-based management of Hui merchants.

Come to Longchuan and experience the timeless charm of Huizhou.

Amidst the white walls and dark tiles, discover the essence of Huizhou architecture and the richness of its culture.